So last week we talked about getting people on your email list. Now let’s get them invested.
Great! What does that mean? Bastardized from Dictionary.com, the definition of “invested” is: “to devote time, talent or money for a purpose or to achieve something.”
Here’s why this is important to you: A person who has devoted “time, talent or money” for your music or for things that represent your music (t-shirts, bandanas, etc…) now feels they have a stake in your success. So your success becomes intertwined with their success!
Invested fans are more likely to rally around your next project, spread the word about your gigs, and engage new listeners. In other words, invested fans are more likely to evangelize for you! But the first step to creating evangelizers is getting them to buy your music and wear your T-shirt.